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The simplest option for subscribe and cancel was the mail-to link. Code it this way:
<a href=mailto:ListName-On@host.webvalence.com>Subscribe</a>
<a href=mailto:ListName-Off@host.webvalence.com>Cancel</a>
Replace "ListName" with the name of your Newsletter. Replace "host" with one of {casts, lists, letters, news, zines} depending on where your Newsletter is hosted.
Subscribe to my Ezine
Code: <a href=http://host/listMgr/subscribe?lists=Newsletter&action=subscribe>
Subscribe</a> to my EzineCancel from my Ezine
Code: <a href=http://host/listMgr/cancel?lists=Newsletter&action=cancel>
Cancel</a> from my Ezine
Replace "Newsletter" with the name of your Ezine. Replace "host" with one of {lists.webvalence.com, news.webvalence.com, letters.webvalence.com, zines.webvalence.com, casts.webvalence.com} depending on where your Ezine is hosted.
The advantage of the standard form link is simplicity. The subscribe or cancel process is handled by the site visitor's web browser. The disadvantage is that this method uses pages that don't look like the your web site in the process.
The custom form may be a part of any web site page, regardless of whether the page is hosted by WebValence. This form implements standard double opt-in subscribe to your Ezine.
See web page custom form example
The advantage of the custom form is that it preserves the look and feel of your web site and offers additional options such as collecting information about your subscribers. The disadvantage is that the custom form is more complicated to set up than the standard form.
See Web Page one-step form example
The one-setp form offers design and operation advantage. We recommend this option for all of our web-hosting customers.